What is SEO and why is it important?

SEO stands for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a higher position in search engine results pages, thereby increasing the amount of organic (or free) traffic that they receive. It’s important because a well-optimized website is more accessible to search engines, can improve user experience, and can lead to higher conversion rates. In a digital age, where most consumers turn to search engines to find information or products, having a strong online presence can significantly impact a business’s success.

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